Everyone heard this term - Marketing. Not many though really understand what is involved or how it works. There are lots of marketing gurus in the market place, each and everyone trying to outshine their competitors with yet another "foolproof" system that works or their "magic" touch, or even more outrageous claims.

In reality, marketing is quite technical and well defined. Any business already has, or intends to develop a product (or many products) that, it hopes, would find lots of repeat satisifed customers who would buy it. By extrapolation, marketing is the management discipline that organises in a systemic way and facilitates the process of identification of custmer needs, developing products to satisfy the identified needs and bringing products and customers together for a fair exchange of value: the customer gets the product he needs and the business gets the monetary compensation that is, after all, its underlying reason to exist.

We offer a no nonsense approach to marketing that is well structured and is easy to understand and implement daily. It includes the following:

            -           Branding

            -           Customer awareness

            -           Product life-cycle management

            -           Market research and development

            -           Market segmentation

            -           Connection between marketing and sales

We support our customers from inception to product launch and work with them to help develop marketing plans, implement them in practice and execute marketing programs that are connected to their sales action.